At the NCAA Final Four Fan Fest in April, LG tasked Gen City Labs with the responsibility to “Do Game Day Right.” So what better way to do that than put fans in the games themselves? Using an 80” touch table, users played against each other in both a soccer penalty shoot-out, as well as the classic tailgate contest of corn hole. On the other end of the LG Experience, GCL allowed guests to pose on the dunk cam: a semi-circle of 15 LG G3 Mobile Phones all aimed at participants doing their best dunk. Their shareable takeaway being a 180° ‘bullet-time’ dunk cam of them finishing at the rim.
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.