At the US Open, Gen City Labs and AT&T launched the AT&T Speed Challenge. Fans tested their tennis serve against professional benchmarks using radar tracking and digital displays. Because of this setup, participants got instant, exciting feedback on their performance.
Interactive Features
Players saw their results on leaderboards and compared them with friends. In addition, branded takeaways gave fans content to share online. As a result, AT&T gained visibility both on site and across social media. For another tech-driven sports activation, explore our NFL Join the Huddle Tour.
Impact for AT&T
The activation combined sports and technology in a way that underscored AT&T’s leadership in connectivity. Finally, it demonstrated how brand partnerships can transform simple fan activities into memorable moments.
FAQs
Q: What is the AT&T Speed Challenge? A: An interactive fan game where visitors tested their serve speed with radar tracking and leaderboards.
Q: What did fans gain? A: Instant feedback, rankings, and branded takeaways to share.
Q: How did AT&T benefit? A: The challenge showcased AT&T’s tech leadership and created high fan engagement.
Credits
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
Project Video Music: Tanz in den Pfingsten by El Matoschenkos
Category
Mobile Tours
Process
This project’s challenges all revolved around latency. We iterated through several methods to send wireless signals with the lowest latency possible. In the end, our custom android scripts were able to get the job done. The phones are arranged and configured into a grid which can be customized and calibrated onsite. The tablet above the phone serves as a local wifi-network which syncs the users input along with the score and other timing tasks.
