The ultimate trading card for the ultimate players
Custom Trading Cards
At TwitchCon, Gen City Labs built the Designer Photo Suite with Twitch and Rivals. Guests snapped photos, designed custom trading cards with their gamer handles, and took home both digital and physical versions.
Visualizer Wall
The activation featured a 40-foot Visualizer Wall streaming fan-designed cards live across the show floor. In addition, the Rivals version enabled higher-volume printing, encouraging trading among fans. For another photo activation, see our Detroit Lions Virtual Photo Op.
Impact on Community
The suite created pride and excitement as fans exchanged custom cards and shared them online. Finally, the project combined personalization, collectibility, and social spectacle in one seamless experience.
FAQs
How can gaming events create engaging fan takeaways?
By combining personalized content with physical keepsakes, fans leave with something unique they helped create.
What’s the benefit of using large visualizers at events?
They spotlight participants, spark FOMO, and encourage more guests to join the activation loop.
Why are trading cards effective for community events?
They’re collectible, social, and tap into nostalgia—while giving brands a format that naturally spreads peer-to-peer.
How do digital and physical activations work together?
Credits
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
