TwitchCon

Twitch and Rivals wanted a stand-out ‘wow’ moment for guests at the TwitchCon San Diego. Gen City Labs delivered just the experience using their Designer Photo suite app. Designer Photo allowed guests to take a photo of themselves and design their own physical (and digital) commemorative takeaway for the show. We then took the activation one step further and added a massive 40’ visualizer that would stream photos of guests who had gone through the activation for the entire show to see.

Both setups featured unique branding from Twitch and Rivals with the Rivals’ activation having the ability to print a lot more commemorative cards. The audience for this activation were the players competing against each other. The design allowed space for the players to sign the commemorative takeaways and included an area for their handle. The players used this as trading cards with other players and fans.