VMware
VMworld VR Keynote
Live VR Performance Art
Gen City Labs created a custom performance for the opening keynote address at VMware’s Global user conference in Las Vegas. This larger-than-life experience played out on a 120 foot projection screen in front of a thrilled live audience. Featuring a VR artist unveiling branded content in a mixed reality environment to an exciting soundtrack performed by live musicians, the production consequently garnered an encore performance in Barcelona.
Credits
- Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
- Client: VMware
- Event Agency: Jack Morton Worldwide
- Creative Agency: Foghorn Creative
- VR Artist: Danny Bittman
- AV: World Stage