For the Climate Change Conference in Katowice, Poland, Visa asked Gen City Labs to develop a lush virtual tropical forest/ecosystem that progressively degraded over time to demonstrate the effects of climate change. The 10’x10′ LED wall featured on-screen messaging along with an interactive kiosk inviting attendees to make a donation via Visa’s contact-less payment system to help restore the virtual ecosystem. Over a two week span, nearly 20k guests supported climate resiliency by making donations.
Following the success of this activation, Visa asked Helios to develop a version of the experience for the web. The UN Climate Change site brings the experience to a global audience in order to raise awareness and collect donations for the agency’s efforts.
Credits
Gen City Labs Interactive implemented the UI Design, Front End Development and Technology Integration on this project.
