NFL Join The Huddle Tour Games

Bringing Fans Closer

For the NFL, Gen City Labs designed the Join the Huddle Tour, a traveling activation that connected fans with the game through interactive challenges. As a result, fans could experience the energy of football up close.

Interactive Features

Visitors joined games that tested agility, memory, and strategy. In addition, live leaderboards and prizes created competition and excitement. For another NFL project, see our Super Bowl 50 Fan Zone.

Tour Impact

The tour reached multiple cities, extending the NFL brand beyond stadiums. Finally, it built community, strengthened fan loyalty, and gave sponsors high-value exposure.

FAQs

Q: What was the Join the Huddle Tour?
A: A traveling NFL fan activation with interactive football games.

Q: What activities did it include?
A: Agility drills, memory games, leaderboards, and prizes.

Q: Why was it important?
A: It brought the NFL closer to fans nationwide and boosted sponsor visibility.

Traveling tours can be one of the most unideal environments for an activation. They are subject to lighting and weather conditions beyond control, yet need to be deployed with very little calibration time, over and over again. We focused on creating a seamless and robust system that would work in all environments, for all ages, and be as simple as possible for tour staff to set up and use. For hardware we used the D-IMager 3106 Depth Camera by Panasonic which allows for gesture data in outdoor environments. After our initial discovery phase we found the skeleton data from middlewares to be unreliable, especially with kids. Instead, we opted to use our own computer vision software to not only detect and calibrate users, but also for detecting the various referee poses in the “You Make The Call” game. We created an OpenFrameworks add-on to interface with the D-IMager while also giving a little back to the community.