For the second consecutive show, Gen City Labs was asked to lend our expertise to the McDonald’s Worldwide Convention. This time around we created four unique multi-touch experiences. With the expectation of thousands of franchise owners interacting with the experiences over four days, the two tables and two tablets had to be engaging, fun, intuitive and of course reliable. Interactive maps, intelligent quizzes, exploratory menu items, and built-in RFID scanners, the experiences once again proved to be a hit.
Gen City Labs implemented the Front End Development and Technology Integration on this project.