Gen City Labs collaborated with Choose Chicago and the Metropolitan Pier and Exposition Authority (MPEA) to launch Healthy Meetings Chicago, a digital platform showcasing the health and safety advantages of hosting future meetings and events at Chicago’s McCormick Place.
The interactive nature of the Healthy Meetings Chicago platform is meant to model the journey an attendee will experience as they travel to Chicago for a future meeting or event; beginning at one of the city’s international airports, continuing with Chicago’s many transportation options (rideshare, taxicabs, public transit), checking into their hotel, arriving at McCormick Place and exploring the city’s attractions and dining options.
The digital modules highlighted the incredible sanitation and health measures taking place at each step of the journey. From UVC lights technology and HEPA air filtration systems to sanitize and cleanse airplanes, to onsite COVID testing and touchless check-in at the airports, future guests will be reassured they are in safe hands upon arrival in the city.
Running their cursor through McCormick Place, viewers will learn that the convention center utilizes Kaivac, a science-based cleaning system, in highly trafficked areas, and each hall has its own individual ventilation system to circulate outside air in.
To complete the Chicago experience, a final section of the platform provides information about post-meeting recreational activities, from the plethora of outdoor dining options to the many indoor attractions abiding by Tourism & Hospitality Forward safety measures in the interest of public health.