To increase brand awareness and educate consumers on Long Term Care insurance, Genworth launched a national tour. The “Let’s Talk” giant coffee mug symbolized a way to start a conversation that many families find awkward. Gen City Labs created a unique survey and photo op that could be personalized by guests. By creating a fun and enlightening experience, guests were inspired to keep the conversation going even after they left. Kicking off in New York City and traveling through five other cities, the tour was huge success with over 12,500 participants.
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.