AT&T had a story to tell about the possibilities of a home powered by high-speed internet. They wanted guests to discover this message organically through the exploration of a 3D virtual house. Gen City Labs in partnership with 160over90 created a gamified experience for virtual reality headsets and the web. Due to the success of the experience, GCL was asked to add the option of a second language for the Spanish market.
Using gamification, guests must race against the clock to identify all the smart devices in different rooms of the 3D ultra-modern home. At the conclusion of the game, guests are presented with a brief questionnaire and are then shown their score, including the devices they found and those they didn’t with the option to try again! This combination of immersive worlds and exciting game-play, makes for an dynamic way for AT&T customers to absorb critical campaign messaging.
