You Are The Transaction

Using 360 VR technology, Gen City Labs created 360 models and animation that moves a viewer through the digital world of a financial transaction. This immersive and visually stunning experience tells the story of transaction’s journey thousands of miles from a European train station, through Visa’s technologically advanced global payment network, and back. This journey illustrates how Visa uses artificial intelligence to prevent fraud. The GCL team used 3D modeling software Modo & Maya, and assembled it all in Unity3D to create and animate both the “real” and digital worlds of this imaginative experience. Never has financial instruction been so captivating!