After a 40 year absence, the Golden State Warriors found themselves back in the Finals taking on the Cleveland Cavaliers, which is why Gen City Labs teamed up with the Dubs to create the NBA Finals Commemorative Ticket. Using a branded backdrop, tablets, and the configured application, users created their own one of a kind ticket, specific to the game that night. Once completed, fans visited the nearby printing station to pick up their finished ticket, as well as a complimentary branded “The Finals” lanyard. Separate from the ticket takeaway, guests received an email with a link to share their experience socially. With 60,000 Facebook impressions and 86% of emails opened, the postseason slogan “Strength in Numbers” couldn’t have been more fitting.
Credits
Helios Interactive implemented the UI Design, Front End Development and Technology Integration on this project.
