At Gen City Labs, we bring the roar of the stadium and the thrill of the game to every fan with our custom NFL Fan Experiences. We transform broadcast, concourse and tailgating sponsorships into unforgettable activations that capture the essence of football glory.
Ultimate Fan Zone:
Interactive Triumphs & Legendary Moments
Whether it’s fist-bumping with the all-time greats, or virtually trying on an iconic championship ring, we create moments that fans treasure. We can turn an improvised touchdown dance into an instantly shareable TikTok, or send fans home with a personalized commemorative ticket to cherish forever.
Superbowl 50
Four interactive experiences that allowed users to see the NFL in a whole new light.
Join the Huddle Tour
A pair of interactive mini-games that challenged fans of all ages.
Why Choose Us?
As die-hard fans ourselves, we infuse every activation with the same passion and creativity that lights up the field every Sunday. Join us to craft an NFL experience where every moment is a play for the history books.
Get in Touch
Ready to get creative with your fan engagement? Contact us today to see how our custom experiences can transform your next sponsorship activation into a moment that fans remember forever.